Consumer dissatisfaction: Does the consumer seek redress?
نویسندگان
چکیده
منابع مشابه
The Role of Redress in Consumer Online Purchasing
Redress is a post-purchase complaint procedure that necessitates some form of compensation for consumers who lodge complaints about a defective product or poor level of service. Its importance in relation to offline business activities has received some research interest, and it is widely accepted that redress has a significant influence on consumer trust in that environment. However, redress h...
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Redress provides a formalized recourse to consumers in lodging complaints against poor customer service. Its importance is heightened in the realm of B2C e-business where traditional means of establishing rapport with brick-and-mortar stores do not exist. However, redress has yet to be aptly understood and the study of its role in ebusiness has been sparse. This paper presents an exploration in...
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ژورنال
عنوان ژورنال: South African Journal of Business Management
سال: 1984
ISSN: 2078-5976,2078-5585
DOI: 10.4102/sajbm.v15i3.1125